In the wake of the recent assassination attempt on former President Donald J. Trump, much attention has focused on heated political rhetoric in the 2024 presidential race. To capture a slice of the candidates’ language, we examined all of the campaign emails Mr. Trump and President Biden sent in the week before the deadly shooting at a Trump rally. Here’s how they discussed each other, their political rivals and what’s at stake in November’s election.
biden
Pundits and politicians
July 5 at 8:34 p.m.
If you want to chip in to help me defeat Donald Trump again, I’d appreciate your support today.
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trump
All out political warfare.
July 5 at 9:43 p.m.
If we’re going to SAVE AMERICA from TOTAL ANNIHILATION, I’ll need MILLIONS OF FREEDOM FIGHTERS …
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A majority of the emails are requesting donations, but their tone varies significantly.
trump
Did you miss that second question?
July 6 at 6:03 a.m.
trump
I need you to be my voice
July 6 at 9:11 a.m.
Mr. Trump frequently uses apocalyptic rhetoric, warning that his rematch with Mr. Biden is “the final battle” to “SAVE AMERICA.”
trump
Immunity? Immunity. Immunity!
July 6 at 12:33 p.m.
I’m calling on ONE MILLION PRO-TRUMP PATRIOTS to step up and demand an END TO ALL BIDEN WITCH HUNTS!
Read full email ›
Mr. Biden’s language tends to be more anodyne.
biden
The pundits have gotten everything wrong
July 6 at 12:59 p.m.
… not only are we going to beat Trump again this November, but we are going to go on to do what many think impossible in my second term: codify Roe, ban assault weapons, expand Social Security, and more.
Read full email ›
trump
John, should I have a rally in your city?
July 6 at 3:32 p.m.
… sadly, thanks to the Biden Regime’s many corrupt WITCH HUNTS being held against me, there are only so many rallies I can hold.
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trump
Blowing in the wind
July 6 at 3:46 p.m.
I just want to say thank you for all the love you’ve showered me during the BIDEN TRIALS!
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trump
YOUR NAME on Trump Force Two?
July 6 at 6:33 p.m.
biden
President, not King
July 6 at 6:49 p.m.
The fact of the matter is that Donald Trump is a convicted felon who will weaponize the highest office in the land to enact revenge and retribution on his political opponents. And we must do everything we can to stop that from happening.
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trump
You can’t see it at night
July 6 at 8:31 p.m.
trump
Chris, you have my endorsement!
July 6 at 9:56 p.m.
trump
Chris, thank you for everything
July 7 at 8:02 a.m.
Mr. Trump often rails against the “deep state,” a core belief of the QAnon conspiracy theory that a shadowy cabal of elite pedophiles controls media and politics.
trump
You are one of my most trusted strategic advisors
July 7 at 11:38 a.m.
I’ll be relying on your input on everything from stopping BIDEN’S BORDER INVASION to taking back our country from the CORRUPT DEEP STATE.
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trump
Here’s our chance to work closely together
July 7 at 3:19 p.m.
I look forward to working closely with you to defeat the WORST President in American history!
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The Biden campaign’s core message is that re-electing Trump would threaten democracy.
biden
The American people have seen who Donald Trump really is
July 7 at 9:18 p.m.
trump
Illegals voting in DC?
July 8 at 6:31 a.m.
The SICK Dreams of Democrats are happening right before our eyes. Just wait, in a few years, every CRIMINAL, INSANE PERSON, AND RAPIST the Third World has DUMPED at our border will make our country RECOGNIZABLE.
Read full email ›
trump
Black eye?
July 8 at 7:47 a.m.
trump
Biden is dropping out!
July 8 at 12:31 p.m.
With that Sleepy son of a gun completely gone and out of here, ARE YOU STILL VOTING FOR TRUMP?
Read full email ›
biden
Let me be clear: I’m running.
July 8 at 1:01 p.m.
I’m not leaving, I’m in this race to the end, and WE are going to win this election
Read full email ›
Mr. Trump is the more prolific emailer. Since the beginning of the year, he has sent out roughly 11 emails, on average, per day. Mr. Biden has sent out roughly four.
biden
$25. One time, folks.
July 8 at 2:44 p.m.
trump
If you’ve ever voted for me, I need you to read this
July 8 at 3:44 p.m.
My biggest TRUMP RALLY BLITZ of the year kicks off RIGHT NOW, giving us one shot to PROVE to the deranged TRUMP-HATING leftists that MAGA IS STRONGER THAN EVER!
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trump
I’m touched by your thoughtful and detailed responses
July 8 at 6:24 p.m.
trump
Sick!
July 9 at 6:36 a.m.
trump
Migrant crime is tearing our country apart
July 9 at 9:24 a.m.
Only someone who truly hates our country would allow an invasion like this to continue.
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trump
Will you write me a personal letter?
July 9 at 12:23 p.m.
Your unwavering support is a beacon of light during the darkest days in America’s history.
Read full email ›
biden
We apologize…
July 9 at 1:45 p.m.
Help us ensure four more years of progress while keeping Donald Trump out of the White House.
Read full email ›
biden
I’m asking you to sign your name to show you stand with me, Kamala, and Democrats across the country
July 9 at 5:26 p.m.
We must focus our attention and our efforts on defeating Trump, on defending American democracy, and on protecting people’s freedoms.
Read full email ›
trump
Don’t Tread On MAGA
July 9 at 8:22 p.m.
I’m speaking directly to Joe Biden and the rest of the mob that wants to throw me in prison: DON’T TREAD ON MAGA!
Read full email ›
trump
I wanted to be the one to congratulate you
July 9 at 9:10 p.m.
THANK YOU for standing firm against Crooked Joe Biden’s LAWFARE AND CORRUPTION. THANK YOU for refusing to surrender our country to the Radical Left Democrats.
Read full email ›
trump
Agenda 47 ELIMINATED?
July 10 at 11:46 a.m.
Even the difference in the boilerplate language at the bottom of each email is striking. This is Trump’s:
trump
I’m only asking my most trusted advisors
July 10 at 2:39 p.m.
It’s because of grassroots supporters like YOU that we’ve been able to consistently call out the Fake News media EVERY SINGLE TIME they try to spread misinformation or outright LIES about the important work President Trump is doing to SAVE AMERICA. Reaching grassroots supporters directly is CRITICAL if we’re going to Save America from Joe Biden and the Left.
Read full email ›
This is Biden’s:
biden
The dangers of Project 2025
July 10 at 3:09 p.m.
Thank you so much for being a supporter of President Biden and Vice President Harris. We don’t want to bother you. If you’d like to only receive our most important emails, click here. If you’d like to unsubscribe from all Biden for President emails, you can click here.
Read full email ›
trump
Your endorsement will put me over the top, John
July 10 at 5:47 p.m.
biden
Clearing things up
July 10 at 6:16 p.m.
trump
Thank you!
July 10 at 8:18 p.m.
biden
3 facts
July 10 at 9:08 p.m.
Donald Trump and the RNC are sitting on a massive war chest — fueled by MAGA extremists and billionaires vying for big tax breaks on the backs of working Americans.
Read full email ›
trump
Biden’s replacement just announced!
July 11 at 7:54 a.m.
… this is our moment to drive the FINAL STAKE into this FAILED administration.
Read full email ›
trump
I could’ve gone to prison today…
July 11 at 9:48 a.m.
… send the liberal mob a powerful message that MAGA WILL NEVER SURRENDER!
Read full email ›
trump
Put Biden on trial
July 11 at 12:14 p.m.
trump
Kiss Social Security goodbye!
July 11 at 3:34 p.m.
biden
This team is a major reason why we won in 2020, and with your support, we’ll win this November too.
July 11 at 7:18 p.m.
The MAGA Right is spending millions and millions of dollars on attack ads in states across the country to spread their lies and extremist propaganda.
Read full email ›
trump
Gift for Chris
July 11 at 8:26 p.m.
trump
BIDEN IS A VEGETABLE!
July 11 at 8:28 p.m.
biden
Just as we beat Donald Trump in 2020, we are going to beat him again in 2024.
July 11 at 9:07 p.m.
Just as we beat Donald Trump in 2020, we are going to beat him again in 2024.
Read full email ›
trump
Do you need a job?
July 11 at 9:25 p.m.
I look forward to working closely with you to beat the Biden Sham Trials and achieve the greatest victory this country has ever seen!
Read full email ›
biden
re: my press conference
July 11 at 11:25 p.m.
Everything we’ve accomplished so far and the future of our country hang in the balance.
Read full email ›
trump
Disgrace!
July 12 at 12:09 p.m.
These WITCH HUNTS are conceived by political operatives for purposes of ELECTION INTERFERENCE!
Read full email ›
trump
My Letter to America
July 12 at 3:26 p.m.
America has been DESTROYED. The DEEP STATE has attacked me. Patriots like you have been caught in the CROSSFIRE of Biden’s Rampage.
Read full email ›
Mr. Trump made only one reference during this period to America being “destroyed,” a theme that he typically hammers more regularly.
trump
I’ll never forget what you did for me
July 12 at 8:38 p.m.
The radical left fought hard to prevent this day from coming but they failed miserably. I WILL NEVER SURRENDER. WE WILL NEVER SURRENDER.
Read full email ›
trump
Biden could drop out tomorrow…
July 12 at 9:11 p.m.
Democrats think they can just swap out cognitively impaired Crooked Joe Biden and steal this election.
Read full email ›
biden
I’m kindly asking for your $25 to help us defeat Trump, stop Project 2025, and continue our progress for the American people.
July 12 at 10:07 p.m.
We stand for the proposition that all people are created equal — and I’ll be damned if I let Donald Trump walk this nation away from it.
Read full email ›
biden
Team Joe Newsletter: Project 2025 Edition
July 13 at 8:11 a.m.
Project 2025 is a blueprint for an incoming conservative president spearheaded by the Heritage Foundation.
trump
From the bottom of my heart, thank you for all you do
July 13 at 9:32 a.m.
I’ve been inspired by your REFUSAL to surrender our country to the radical left MARXISTS.
Read full email ›
biden
We need people across the country to rush their immediate grassroots support
July 13 at 1:51 p.m.
trump
I’m addressing the nation in 60 minutes!
July 13 at 4:42 p.m.
ALL HELL BREAKS LOOSE IN ONE HOUR! When I take the rally stage, I could be making a MAJOR ANNOUNCEMENT that’s sure to strike FEAR into the hearts of our DEEP STATE ENEMIES.
Read full email ›
Soon after these emails were sent, a man fired multiple shots toward the stage during Mr. Trump’s rally in Butler, Pa., killing one spectator and critically injuring two others. Immediately following the assassination attempt, Mr. Trump added the words “unity” and “peace” to some of his emails. Mr. Biden noted “the need for us to lower the temperature in our politics.” The following day, Mr. Trump assured supporters that “we will CRUSH the Far-Left plot to steal America.”
