This week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, features an interview with the Norwegian indie-pop star girl in red (Marie Ulven) — whose second album, “I’m Doing It Again Baby!,” is out April 12 — in conversation about:
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Her early self-released songs that went viral in the late 2010s
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The invention of the girl in red “character”
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Why she’s pursuing music in 2024 in a more powerful way than during earlier phases of her career
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Opening for Taylor Swift last year on The Eras Tour
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Collaborating with Sabrina Carpenter
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Developing a taste for fashion and watches
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Building relationships with fans through social media
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Tumblr
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Her teenage fingerboarding career
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Writing about her current romantic relationship on her new album
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How the climate for queer pop performers has changed in the past five years
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Embracing ambition and joy in her new music
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Meeting the TikTok stars Pookie & Jett
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Buying a car (and contending with capitalism)
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The difference between Norwegian success and American success
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Snack of the week
Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.
