Kenya’s government was bracing Tuesday for major protests over a proposed finance bill that many Kenyans fear will significantly raise their already-high cost of living by adding sweeping new taxes on a wide range of goods and services.
Protest groups have called on people to occupy Parliament on Tuesday while wearing black T-shirts and blowing vuvuzelas, adding to an outpouring of online anger trumpeted through viral hash tags and videos on TikTok. Lawmakers have been flooded with phone calls and text messages pressuring them to reject the bill.
The uproar over the legislation, which is aimed at raising more revenue, is among the most intense backlash against the government of President William Ruto, who campaigned on a platform to raise living standards for the poor when he was elected in 2022.
The protests come just weeks after Mr. Ruto returned from a state visit to the United States, where he signed several investment and development deals with the Biden administration aimed at alleviating debt and sparking long-term growth.
The fury over the tax measures in Kenya speaks to the broader challenges facing African economies, where unemployment and increasing food and fuel prices have made life increasingly difficult for many people, particularly the young.
“The frustration has been building and now it’s blowing up,” said Hanifa Adan, a community worker who is among the organizers of the protests.
“We are calling and texting our lawmakers to tell them that your loyalty lies with us voters and we say no to this bill,” she said.
The bill, which was first presented in Parliament last month, introduces new taxes and levies that would increase the price of goods such as bread, diapers and cars. It also increases import duties for goods, and raises taxes on telephone and internet data as well as money transfer fees charged by banks and other financial services. It also raises taxes for companies and operators of digital businesses such as ride-hailing and food-delivery services.
The bill is set to go through a second reading in Parliament on Tuesday, after which lawmakers would need to give it a third reading and approve it for presidential assent. Mr. Ruto’s political alliance, which holds a majority in Parliament and the Senate, has the power to pass the bill into law.
Officials with the National Treasury have said the tax measures are critical for raising revenue and keeping borrowing limited in an economy encumbered by high debt.
But activists, economists and religious leaders all say higher taxes could deter investment, stifle growth and make Kenya a less competitive destination in East Africa. They also say the plan would batter crucial industries like manufacturing, transportation and financial services.
“The conversation around settling debt and balancing that with economic growth is important in a country facing fiscal challenges like Kenya is today,” said John Kinuthia, a senior program officer with the International Budget Partnership Kenya, a nonprofit.
“But even as it looks for new resources, the government needs to be alive to the hue and cry that has come with these new measures and its impact, especially at the household level.”
Mr. Ruto, a wealthy businessman who grew up poor, was elected on a platform of improving the economy for millions of Kenyans struggling to make a living. That has not happened, his critics say.
His administration raised the cost of health insurance and pension contributions for salaried employees. It scrapped fuel subsidies, introduced a housing levy and raised electricity prices. The measures — exacerbated by a biting drought followed by destructive floods — led to job losses and factory closures, according to experts.
The spike in the cost of living also sparked demonstrations last year in which the police killed at least 57 people, according to rights groups.
“It’s just been one pain after pain,” said Catherine Mueni Mutuku, who owns a grocery store in the capital, Nairobi. Ms. Mutuku said she’s been struggling to pay rent for her store and home while paying school fees for her child in high school.
“The politicians have really pushed us,” said Ms. Mutuku, who planned to attend the protest Tuesday. “It’s like they aren’t feeling our pain.”
As Mr. Ruto has raised taxes and cut back on spending, his government has been dogged by major corruption scandals. His global trips and his penchant for expensive shoes and watches have also drawn ire on social media. Many Kenyans call him “Zakayo,” in reference to Zacchaeus, the biblical tax collector.
Yet through it all, Mr. Ruto, 57, has not only doubled down on his moves but also promised to increase taxes over the next few years. “I am not going to preside over a bankrupt country,” he said last month. “We have to begin to live within our means.”
Over the past few days, Kenyans have been sharing the contacts of their lawmakers online and asking constituents to push them to reject the bill. Lawmakers say they have been inundated with messages and calls.
Ms. Adan, the protest organizer, said people of all political and economic stripes were united against the bill, showing how dire the situation was across the country.
“Ruto and his policies have turned everyone into an activist,” she said. “This is not just a poor people’s protest. This is everyone’s protest.”
